ToneMedia Products

ToneMedia

ToneMedia offers advertisers an effective way to reach not just music enthusiast, but customers of all kind. Music is a passion point for all of us, and we developed a number of key technologies to reach that audience in a meaningful way. ToneMedia brings brands closer to that audience by knowing their music interests and applying that knowledge to campaign targeting and delivery.

What does it take for ToneMedia to reach and engage that audience?

ToneMedia developed technologies such as ToneTargeting and Flex in order to connect with an audience on a higher level using their music interests, and engaging them with effective ad creative. And it's all powered by no other than ClickFuse, our custom platform that is the grand central of ToneMedia.

Technology means nothing if you don't have an audience to leverage it with.

ToneMedia represents handpicked, high quality, high traffic music properties that offer global reach to over 120 million unique visitors per month. ToneMedia is comScore ranked at #3 (US, A18-34, Aug 2011) in Music Entertainment category and was listed by comScore as Top 10 growing property

Flex

An integral part of ToneMedia, Flex ad units offer the advertiser the uppermost layer of the webpages across ToneMedia sites. Flex can be used for various types of advertising including videos, pre-rolls, interstitials, movie trailers, video commercials, full page takeovers, lightboxes, page washouts, technologies such as EyeBlaster and EyeWonder among other effects.

Advertisers can reach an audience of teens and young adults who are highly influential among their peers. The message is delivered with high-impact ads across our extensive network of high profile music properties. In order to protect the user experience and deliver high quality performance to our advertisers, Flex are by default capped to 1 view per 3 days. The users will never see more than one full page Flex unit on single website, not even for separate ad campaigns.

ToneTargeting

The simple logic is, our audience loves music.

However, they do more than love music. They are consumers who buy cars, watch movies, enjoy the latest gadgets, and stay up to date with the latest fashions.

We found that consumer behavior and their lifestyles can be predicted by analyzing music interests.

The ToneMedia team embraced that idea and took on a challenge to figure out who they are, what they like, what they do and what they buy!

That is how ToneTargeting was born. ToneTargeting is our proprietary technology that uses music interests to estimate ages, genders, incomes, buying habits, favorite hobbies and 600 other segments. For example, this is what we know about our users...

...and these are just 14 of 1,000,000+ points of data we have within our database.

Combined with our Flex ad units, ToneTargeting lets you reach the right audience and make an impact that moves the awareness needle for your brand.

More Details

Target over 600 audience segments including:

• Demographic (Gender, age, ethnicity)
• Intent (shoppers for cars, travel, fashion, jewelry, pets, toys, personal tech & more)
• Interests (parenting, job seekers, offer seekers, pet owners, political junkies, sports, movie goers, diet & fitness, auto enthusiasts & more)

ToneTargeting vs. Behavioral Targeting

ToneMedia offers ToneTargeting as well as traditional behavioral targeting. Both options possess special strengths that cater to needs of different campaign goals.

ClickFuse

ClickFuse is the engine that powers ad serving for ToneMedia. Built from the ground up to support all of our proprietary technologies such as ToneTargeting and Flex, ClickFuse is able to maximize performance for our advertisers and generate maximum revenue for our publishers as well. ClickFuse blends all of the latest technologies into a single platform allowing advertisers to target by behavior, demographics, content, music interests and more.

Visit ClickFuse at www.clickfuse.com