ToneMedia Products

ToneMedia

ToneMedia offers advertisers an effective way to reach not just music enthusiasts, but the full spectrum of customers. Music is something that connects all of us, and we've developed a number of key technologies to reach that audience in a meaningful and effective way. ToneMedia brings brands closer to your desired audience by learning their music preferences and applying that knowledge to campaign targeting and delivery.

How does ToneMedia reach and engage that audience?

ToneMedia developed patent-pending technology in order to connect with an audience on a higher level by tapping into their music interests and engaging them through effective and robust ad creative. It's all powered by our custom platform ClickFuse, the Grand Central of ToneMedia.

However, technology means nothing if you don't have an audience.

ToneMedia represents handpicked, high-quality, high-traffic music properties that reach over 120 million unique visitors globally per month. ToneMedia is comScore ranked at #3 (US, 18-34, March 2012) in the Music Entertainment category and was listed by comScore as a Top 10 growing property

Flex

An integral part of ToneMedia, Flex Ad Units offer the advertiser access to the "airspace" on top of ToneMedia's sites. Flex encompasses the entire spectrum of web-based advertising, including video content, pre-rolls, interstitials, full page takeovers, lightboxes, page washouts, and technologies such as EyeBlaster and EyeWonder, among other effects.

Advertisers reach an audience who is highly influential among their peers, and the message is delivered with high-impact ads across our extensive network of high profile music properties. In order to protect the user experience and deliver the highest quality performance to our advertisers, Flex ads are capped to 1 view per 3 days, by default. Flex ads are exclusive: users will never see more than one full page Flex unit on a single website, not even for separate ad campaigns.

Banner Display

ToneMedia's Flex is an innovative new flexible ad format, capable of delivering creative rich media ads with ease for publishers and advertisers alike.

And we didn't forget the ever popular banners, which perform 2 to 3 times the industry average. Industry standard IAB banners are available in 728x90, 160x600, 300x250, and 300x600 formats. All display ads are strictly above the fold.

Click here to view our typical banner display placements.

ToneTargeting

The simple logic? Our audience loves music.

They do more than love music, though. They buy cars, watch movies, enjoy the latest gadgets, and stay up to date with the latest fashions.

ToneTargeting is our proprietary technology that uses music interests to estimate ages, genders, incomes, buying habits, favorite hobbies, and over 600 other segments.

For example, this is what we've learned about our users:

These are just 14 of 1,000,000+ points of data we have within our database.

Combined with our Flex Ad Units, ToneTargeting lets you reach the right audience and make an impact that moves the awareness needle for your brand.

More Details

Advertisers can target over 1,000 audience segments including:

• Demographic(gender, age, ethnicity)
• Intent(shoppers for cars, travel, fashion, jewelry, pets, toys, personal tech & more)
• Interests(parenting, job seekers, deal seekers, pet owners, political junkies, sports, movie goers, diet & fitness, auto enthusiasts & more)

ToneTargeting vs. Behavioral Targeting

ToneMedia offers ToneTargeting as well as traditional behavioral targeting. Both options possess unique strengths that cater to the needs of different campaign goals.

ClickFuse

ClickFuse is the engine that powers ad serving for ToneMedia. Built from the ground up to support all of our proprietary technologies such as ToneTargeting and Flex, ClickFuse maximizes performance for our advertisers and generates maximum revenue for our publishers as well. ClickFuse blends all of the latest technologies into a single platform that allows advertisers to target by behavior, demographics, content, music interests and more.

Visit ClickFuse at www.clickfuse.com