Case Studies

Digital Media Brand

Objective: An agency representing a major web destination was ready to launch its first brand campaign. The agency reached out to ToneMedia in order to drive traffic to the client's property. The primary target was Adults 18-34.

Creative Available: Flash Banner (Medium Rectangle)

Challenge for ToneMedia: How to deliver an extremely high CTR campaign with standard banner units.

Solution: We utilized ToneTargeting to match the client's destination and reach the most interested audience, optimized for CTR, and worked with the agency to build the most effective creative possible.

Result: ToneMedia delivered a .62% CTR, 588% above the industry average medium rectangle CTR of 0.09% (according to Google). The agency recognized ToneMedia as one of its top performing vendors on this campaign, and over the 3 months following the original campaign the client made 5 additional buys totaling 6.5X the original order.

Personal Computer Brand

Objective: A major PC brand was launching a summer campaign to promote a new product that utilized an innovative audio technology that produced pristine audio quality. The client needed to create awareness around the product and drive users to retail locations, especially focusing on major DMAs including NYC, Chicago, Atlanta and Philadelphia.

Creative Available: Video & Banners

Solution: ToneMedia started by leveraging its unique and high-impact Flex Duo units with a rich media experience that included video. ToneMedia's in-house design team built a custom Flex Duo unit that wrapped the client's video, creating an immersive user experience. To extend the brand's message through the user's entire session, the video wrapper was also supported by wallpapers.

We used our proprietary ToneTargeting technology to define an audience that offered the reach necessary to build the awareness as well as the specific targeting needed to resonate with the desired audience. In this case, we matched our client's objectives to a segment that expresses interest in purchasing 'Personal Technology'. Furthermore, the campaign was heavily concentrated to the specific DMAs the client was looking to reach.

Results: With the combination of ToneTargeting and Flex ad creative targeted to proper geo locations, all objectives were met with great results.

  • Results for our Flex units averaged a 2.11% CTR
  • ToneMedia also identified popular artists that performed exceptionally well for the campaign with Flex units, including:
    • Journey 6.29% CTR
    • Michael Jackson 4.21% CTR
    • Metallica 4.49% CTR